About us
#EFP, European Foodservice Partners, is a vibrant network of carefully selected European producers with original and trendsetting products for Foodservice. These producers are usually family-owned companies, which have already achieved success in their home market. Together, the first steps are being made in the German and Benelux markets, with #EFP accompanying them as ambassadors. In the process, the products are extensively tested by the culinary team of Broich Hospitality Group, of which European Foodservice Partners is part of.
Through this network, #EFP is the best partner for wholesalers, restaurants and caterers looking for inspiration and innovative products. Discover within the portfolio high-end convenience, trendy patisserie, Instagrammable food, plant-based specialties and gourmet products.
Team
Verenice
Team / Verenice
With over 20 years of international experience in foodservice, Verenice has built an extensive network. Consisting of producers, ( horeca ) wholesalers, horeca entrepreneurs and caterers in Europe.
With her enthusiasm and expertise, she knows how to find innovative products and connect them to the right customers. As a result Verenice creates a win-win situation for all stakeholders. Verenice is committed to create a long-term personal and service-oriented cooperation.
Prior to #EFP European Foodservice Partners, Verenice worked at Didess, Traiteur de Paris, Johma and Simplot Europe.
Georg
Team / Georg
In 1987, Georg became involved in his parents' family business, Broich Catering. In the years that followed, he grew the catering company to where it is today. Together with Burkhard Schmitz, he established the Broich Hospitality Group, of which #EFP European Foodservice Partners is a member as well.
Georg inspires, tastes and discovers the latest trends. He fully enjoys traveling and attending international food fairs to discover new trends and products for his catering business. As an experienced entrepreneur, he has an international network in the world of Foodservice and Catering. His goal at #EFP European Foodservice Partners is to find the best gourmet convenience products and increase their acceptance within the hospitality and catering world.
Burkhard
Team / Burkhard
As CFO of broich.catering, Burkhard knows better than anyone what it is like to optimize processes by adopting the right strategy within the hospitality and events industry.
He also puts this essential experience to use at #EFP European Foodservice Partners. Here he sees it as his mission to continuously improve results and processes in order to bring out the best in a company. As such, his contribution to #EFP European Foodservice Partners is indispensable.
Jessica
Team / Jessica
Jessica Doodeman joins the #EFP team in the position of Sales Assistant. She lives in the south of the Netherlands, Breda and is a real 'Burgundian'.
In recent years Jessica has gained a lot of experience in various industries in the field of customer service. She is happy to be working again in the varied Foodservice industry, where her heart belongs. Jessica ensures that appointments with customers and partners are followed up when Georg and Verenice are on the road. In addition, she arranges various activities around trade shows and events and takes care of an up-to-date CRM system.
Maree
Team / Maree
Maree has been a valued member of our team for many years. After successfully completing her Master's degree in Media & Business in the summer of 2025, she will take her next step within #EFP as Sales & Events Coordinator starting in November 2025.
With her combination of hands-on experience at #EFP and academic knowledge, Maree brings a fresh and strategic perspective to sales, marketing, and events across the Benelux.
Partners
Our partners are diverse and yet all connected. They are the makers of premium convenience products that are each successful in their own countries and have potential in 'foreign' markets. #EFP European Foodservice Partners offer their sales and marketing skills in the Benelux and German markets in order to give these partners a wider reach to wholesalers or end-users.
Service
European Foodservice Partners opens and develops new markets for producers by using its network, knowledge and experience. Cultural differences and different languages are taken into account during all processes. By listening to the needs of all stakeholders, customized solutions are provided. This results in long-term relationships in the Foodservice industry. The international network ensures that #EFP is always up to date with the latest product trends, ensuring continuity in innovation.
Connection
#EFP is all about connection, commitment and trust. Verenice and Georg value connecting the right people in a light-hearted way. Everyone benefits from the valuable contacts they create. These include accessing a large international network, tackling challenges and exploring the foodservice industry.
Service / Connection
Experience
The #EFP team members bring valuable experiences from the foodservice sector. Georg from his role as an experienced catering entrepreneur and brand ambassador and Verenice from her international sales, marketing and creative collaborations.
Knowledge
Through all their experience, Verenice and Georg also have extensive knowledge of the German and Benelux markets as ambassadors. They continue to increase this knowledge by regularly making new discoveries and collaborations.
Network
Verenice and Georg find networking essential. Therefore, they regularly visit hospitality trade fairs where many professionals from the foodservice sector are met. In addition, thanks to their various work experiences, they have built an extensive network. This enables them to connect the right partners with the right end customer, in order to create beautiful and valuable collaborations.
